Late to the party, but… From the dawn of “adtech”, the defining failure of digital advertising has…

All the trackers, markers, cookies and even “fingerprinting” are just attempts to make data “big” to find some value in it — finding some…

Late to the party, but…
From the dawn of “adtech”, the defining failure of digital advertising has been confusing *data* for *information*. All the machine learning/AI hasn’t produced any value — just pattern-matching to assumptions and biases. Ad pricing plummeted to almost zero at the start due to the “proof” that, well, it didn’t work (since it could be “measured”) — all the “big-tech” efforts since are vain attempts to rectify that.

All the trackers, markers, cookies and even “fingerprinting” are just attempts to make data “big” to find some value in it — finding some “wheat” in the “chaff”, to reverse/reflect your analogy — and yet it has done nothing of the kind — sometimes there *are* no “secrets in the static”.